HERA AI Content Challenge
Role: Use AI to make new content for HERA brand
Tool: Stable Diffusion, Photoshop, Illustrator
Client: Amorepacific
Campaign Description
We participated in the AI content challenge for the cosmetics brand HERA, hosted by Amorepacific.
This challenge is mainly focus about women's health and beautiful life.
Solution
1. Spring Season Brand Image Proposal
To celebrate the spring season and create a vibrant brand image, we propose a different visual approach from HERA’s usual confident and urban woman image. Inspired by the beauty of blooming flowers, we have crafted AI-generated visuals that express individuality and self-expression through lip colors in a sensual and sophisticated way.
2. Lip Color and Model Image Matching
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Selected models of diverse ethnicities to reflect global market trends and emphasize the brand’s inclusivity.
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Created visuals where the lipstick colors harmonize beautifully with the models’ skin tones.
3. Floral Themes Matching Lip Colors
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Integrated flowers that complement each lipstick shade, creating a background that enhances the model’s lip color.
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Designed backgrounds considering the harmony between flowers and skin tones.
4. Strengthening Brand Identity
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Highlighted inclusivity and beauty through diverse model images targeting the global market.
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Delivered the message: "Find the perfect color for your skin tone at HERA."
5. Future Applications of Images
For Digital Campaigns
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Utilize the images in digital marketing campaigns.
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Publish a series of images featuring diverse models and colors on social media platforms.
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Create short animated content for each selected image, incorporating movement effects in models and floral backgrounds to emphasize the image and message clearly.
For In-Store & Advertising Visuals
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Use visually harmonious lipstick and model images for in-store displays and posters to attract customers.
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Feature the images in website banners and product pages to help customers experience the essence of each lipstick shade.