HERA AI Content Challenge
Role: Use AI to make new content for HERA brand
Tool: Stable Diffusion, Photoshop, Illustrator
Client: Amorepacific
​Campaign Description
We participated in the AI content challenge for the cosmetics brand HERA, hosted by Amorepacific.​
This challenge is mainly focus about women's health and beautiful life.
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Solution​
1. Spring Season Brand Image Proposal
To celebrate the spring season and create a vibrant brand image, we propose a different visual approach from HERA’s usual confident and urban woman image. Inspired by the beauty of blooming flowers, we have crafted AI-generated visuals that express individuality and self-expression through lip colors in a sensual and sophisticated way.
2. Lip Color and Model Image Matching
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Selected models of diverse ethnicities to reflect global market trends and emphasize the brand’s inclusivity.
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Created visuals where the lipstick colors harmonize beautifully with the models’ skin tones.
3. Floral Themes Matching Lip Colors
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Integrated flowers that complement each lipstick shade, creating a background that enhances the model’s lip color.
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Designed backgrounds considering the harmony between flowers and skin tones.
4. Strengthening Brand Identity
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Highlighted inclusivity and beauty through diverse model images targeting the global market.
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Delivered the message: "Find the perfect color for your skin tone at HERA."
5. Future Applications of Images
For Digital Campaigns
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Utilize the images in digital marketing campaigns.
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Publish a series of images featuring diverse models and colors on social media platforms.
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Create short animated content for each selected image, incorporating movement effects in models and floral backgrounds to emphasize the image and message clearly.
For In-Store & Advertising Visuals
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Use visually harmonious lipstick and model images for in-store displays and posters to attract customers.
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Feature the images in website banners and product pages to help customers experience the essence of each lipstick shade.